Rich Becker is the author of Value Modeling in the Age of AI and the architect of the Value Threading methodology. A veteran sales executive and technologist, he has spent three decades operating at the intersection of business strategy and engineering, leading global teams to capture hundreds of millions in revenue across the US, Europe, and Asia-Pacific.

Rich is not a consultant writing from the sidelines; he is a practitioner who has lived through the industry’s most significant transformations. Having held senior leadership roles at multiple unicorn software companies and industrial giants, he witnessed firsthand the failure of traditional ROI models in the face of modern AI and consumption-based technologies.

Driven by the belief that modern sales requires  engineering value   rather than just pitching products, Rich writes and speaks on closing the Value Gap—the critical disconnect between a technology’s potential and its realized business outcome.