About ValueThreading
The subscription era is ending.
The consumption era has begun.
The move toward a Post-SaaS economic model requires a fundamental shift in how businesses approach value creation, sales, and overall models. Success will be determined not by simply
selling access to technology, but by embedding solutions that act as a core catalyst for measurable financial outcomes and client success. This transition signifies a move From Transactional Selling to Foundational Development.
About the Author
Richard Becker
Rich Becker is the author of Value Modeling in the Age of AI and the architect of the Value Threading methodology. A veteran sales executive and technologist, he has spent three decades operating at the intersection of business strategy and engineering, leading global teams to capture hundreds of millions in revenue across the US, Europe, and Asia-Pacific.
Rich is not a consultant writing from the sidelines; he is a practitioner who has lived through the industry’s most significant transformations. Having held senior leadership roles at multiple unicorn software companies and industrial giants, he witnessed firsthand the failure of traditional ROI models in the face of modern AI and consumption-based technologies.
Driven by the belief that modern sales requires engineering value rather than just pitching products, Rich writes and speaks on closing the Value Gap—the critical disconnect between a technology’s potential and its realized business outcome.
