Unlocking Value
One thread at a time.
A proven methodology to help you monetize digital services to support an ecosystem
that betters your customer experience while optimizing long-term total revenue.
Digital Services
The Foundation of Customer Loyalty
Digital services are the cornerstone of long-term customer relationships
and sustainable revenue growth.
Identify Strategic Opportunities
Understand all of the digital services required for your customers.
Build a Monetization Model
A complete monetization model from the customer’s viewpoint to alin their total spend.
Create an Ecosystem of customer loyalty
Build a model that includes your digital services, partner services, supporting SaaS providers, and your customers ability to manage the system.
The Framework
Value Threading Methodology
A comprehensive approach that weaves four critical threads together to
create sustainable value in digital transformation.
Strategic Thread
The strategic thread assures that the companies busienss objectives are supported and the digital footprint fully aligns. Avoid investing or selling digital services that are not strategically aligned. And, what are your metrics for ARR & Net Dollar Retention
- Total addressable market (TAM
- Revenue Opportunity (ARR)
- Market capitalization impact
- Customer retention
- Competetive threat
- Revenue "Leakage"
Innovation Thread
How do you measure innovation? Our modeling helps you understand unique data elements, connected value of digital threads, & what the market will view and innovative.
- Innovative digital services
- Product differential/unique value
- Impact of AI & ML
- DaaS, current and future potential
- Ecosystem engagement/connected systems
- Innovation & customer value alignment
- Partner Solutions
Operational Thread
Digital services require specific sales channel support and a decision on, eCommerce, Sales/CPQ, resellers, and the support required to run a SaaS type business.
- GTM - Model - eCommerce, Sales, CSM, etc.
- Cost effective sales channels
- eCommerce Impact (B2B & B2C)
- Dealer and reseller capabilities
- Optimizing existing IT systems
- Support organizations
Monetization Thread
Pricing & packaging alignment to customer value is critical for growth. Do you offer Subscriptions or consumption billing? What is the optimal pricing and packaging?
- The App Store & subscription
- Data - as - a - service
- Consuming Business model
- Lease/CapX transformation
- Partner revenue
- Finance transactions & revenue share
THE THREADS
Value Threading Library
Value Threading: The Case for Edge Billing in the AI & B2B (eCommerce) Era
Last week on the Value Threading blog, I published an article titled “The Massive Unfunded AI Liability No One Is...
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Value Threading: The Massive Unfunded AI Liability No One Is Talking About
While attending Telecoms World Asia in Bangkok last week, I had several interesting conversations with colleagues regarding my “Value Threading”...
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The End of White Spacing: Why a Use Case & Value-Driven Approach Is the Future
For years, software and SaaS companies have relied on a process called “white spacing” to drive growth and increase Net...
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About the Author
Richard Becker
Rich Becker is the author of Value Modeling in the Age of AI and the architect of the Value Threading methodology. A veteran sales executive and technologist, he has spent three decades operating at the intersection of business strategy and engineering, leading global teams to capture hundreds of millions in revenue across the US, Europe, and Asia-Pacific.
Rich is not a consultant writing from the sidelines; he is a practitioner who has lived through the industry’s most significant transformations. Having held senior leadership roles at multiple unicorn software companies and industrial giants, he witnessed firsthand the failure of traditional ROI models in the face of modern AI and consumption-based technologies.
Driven by the belief that modern sales requires engineering value rather than just pitching products, Rich writes and speaks on closing the Value Gap—the critical disconnect between a technology’s potential and its realized business outcome.
get in touch
Let's Start a Conversation
Ready to transform your digital services strategy? Reach out and let's discuss how
Value Threading can help your organization.
Email Us
contact@valuethreading.com
